The meaning of life is to find your gift. The purpose of life is to give it away.

Pablo Picasso

Since 2000, Rob Jackson and the creative teams under his direction have created dozens of memorials for billboards from coast to coast. This collection of work chronologically categorizes these commemorative designs and the stories behind their creation. From international celebrities, to national disaster relief, to local legends, each piece of creative featured in its 100 pages encourages readers to take a moment, pause, and reflect.

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