The meaning of life is to find your gift. The purpose of life is to give it away.

Pablo Picasso

Since 2000, Rob Jackson and the creative teams under his direction have created dozens of memorials for billboards from coast to coast. This collection of work chronologically categorizes these commemorative designs and the stories behind their creation. From international celebrities, to national disaster relief, to local legends, each piece of creative featured in its 100 pages encourages readers to take a moment, pause, and reflect.

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Here’s a short selection of images from the book.

We continue to create commemorative messages that bring people together. View recent work

About the Author

Rob Jackson is the founder and Creative Director of the award winning integrated agency Extra Credit Projects. An ad-man, artist, educator and Navy veteran, he holds degrees from Kendall College of Art and Design and a Masters in ad design from Syracuse University. In over 20 years of pursuing his passion for great outdoor design, he has amassed hundreds of awards, including being a 21-time winner and a 58-time finalist in the coveted OBIE Awards. In 2016, he was the Silver Medal award recipient for lifetime achievement by the American Advertising Federation of West Michigan. In 2019 he was awarded the L. Ray Vahue Marketing Award of Merit by the Out of Home Advertising Association of America, the industry’s top marketing award, for his continued dedication to the out of home industry.

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